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Category Archives: News and Updates
How Best to Lead Now? Experiment to Find Out.
Melanie Parish Author The Experimental Leader www.melanieparish.com/experiment.html Melanie Parish is a public speaker, consultant, workshop leader, author, and Master Certified Coach. An expert in problem solving, constraints management, operations strategic hiring, and brand development, Melanie has consulted and coached organizations … Continue reading
Posted in Marketing Thought Leadership Podcast, News and Updates
Tagged experimental leader, leadership styles, Linda Popky, marketing thought leadership, master certified coach, Melanie Parish, toxic leaders
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Top of Mind Thursday April 16, 2020: Time for Plan B
As the COVID-19 lockdown continues, the big question is how soon we will be able to reopen the economy and return to some semblance of what we used to call normal. The answer seems to differ depending on the locale … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged coronavirus, COVID-19, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday
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Top of Mind Thursday April 9, 2020: Different Than All Other Nights
Last night was the first night of Passover, the holiday when Jews celebrate leaving Egypt, moving from slavery to freedom, and to the Promised Land of Israel. The Passover Seder, retelling the Exodus story (including the Ten Plagues), is traditionally … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
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Making Customers Yours Forever—On A Monthly Basis
Robbie Kellman Baxter Founder Peninsula Strategies LLC www.robbiekellmanbaxter.com Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a firm that helps companies excel in the Membership Economy. She is the go-to subject matter expert on membership models and subscription … Continue reading
Posted in Marketing Thought Leadership Podcast, News and Updates
Tagged forever transactions marketing thought leadership, Linda Popky, membership economy subscription marketing, Robbie Kellman Baxter, subscription fatigue
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