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Category Archives: News and Updates
Top of Mind Thursday February 6, 2020: Losing Count
This week the Democratic party held its caucuses in Iowa and the winner was…… Three days later, we still don’t really know. The new app that was supposed to streamline the process crashed and threw the whole process into turmoil. … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged app, Iowa, Iowa Caucus, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday
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Top of Mind Thursday January 30, 2020: Shattered
The sports world was reeling on Sunday with the news that LA Lakers superstar Kobe Bryant was one of nine people killed in a helicopter crash just outside Los Angeles. Sitting in a restaurant in Palm … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged helicopter, helicopter crash, Kobe Bryant, LA Lakers, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday
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Top of Mind Thursday January 23, 2020: Going Nuts Over a Loss
Strong brand icons become trusted friends–almost feeling like family. That’s why it was such a shock to many of us to hear that Mr. Peanut, the symbol of Planters Peanuts for over 100 years, is about … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Mr. Peanut, Planters, Top of Mind Thursday
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Top of Mind Thursday January 16, 2020: Baseball Strikes Out
This week, we learned that the Houston Astros had a system set up to steal signs from the opposing team during their 2017 triumphant run to the World Series. Major League Baseball suspended manger AJ Hinch … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged AJ Hinch, Astros, baseball, Boston Red Sox, carlos Beltran, cheating, Houston Astros, Jeff Luhnow, Red Sox, Rob Manfred
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