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Category Archives: News and Updates
Top of Mind Thursday December 12, 2019: Spin Cycle
The Internet has gone crazy over a holiday ad from exercise company Peloton. A husband gives his (already fit) wife a Peloton bike as a holiday gift, then follows her story as she uses it to … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged advertising, exercise bike, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Nike, Peloton, Top of Mind Thursday
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Top of Mind Thursday December 5, 2019: Play it Again Sam
This morning, I got an email message from Spotify telling me they’d compiled a list of all the music I’d listened to this past year–by artist, genre, even by season of the year. Of course, I … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Faebook, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, music, Spotify, Top of Mind Thursday
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Top of Mind Thursday November 28, 2019: Once More, With Gratitude
Thanksgiving Day. The day when we eat a big festive turkey meal, watch parades and football games, plan our holiday shopping strategy, engage in spirited family discussions, and, hopefully, express our gratitude for what we have. … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged gratitude, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Thanksgiving Day, Top of Mind Thursday, turkey, turkey meal
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Top of Mind Thursday November 21 2019: Riding the Streaming Wave
Oh, for the good old days, when watching entertainment content was so simple. All you needed was to use your remote control to choose from the 100 or so channels on your TV’s cable box. Content … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged amazon, Disney, entertainment, Hulu, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Netflix, streaming, Top of Mind Thursday
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