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Category Archives: Politics/Government
What We Want and What We Need
“You can’t always get what you want. But if you try, you just might get what you need.” Rolling Stones I can’t help but think of this song today, Martin Luther King Day 2009. Here we are in the midst … Continue reading
Yes You Can…Use Lessons From the Obama Campaign Marketing in Business
In the December 1st issue of Business Week, Jon Fine says Your Brand is Not a Candidate:(Marketing Lessons from Obama’s Campaign) “The Obama campaign’s marketing was remarkable. But you can’t use it to sell yogurt.” His point is that the … Continue reading
Brand Obama: How Barack Obama Really Won the Presidency
There’s been much discussion over the last two weeks of what exactly Barack Obama’s campaign team did right to help him win the presidency of the United States. In their November 17th Business Week column “Three Reasons Obama Won,” Jack … Continue reading
The Branding of Our Candidates
As I watched the highlights of the Democratic National Convention, I can’t help but focus on the brand called Barack Obama. This morning, after hearing about McCain’s choice for vice president, I’m wondering about the brand called McCain as well. … Continue reading