What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Category Archives: Sports
Top of Mind Thursday – February 1, 2024: There’s a Conspiracy for That!
Conspiracy theories have probably been around since the beginning of time. There are those who say Nero set fire to Rome, then fiddled while Rome burned (even though the fiddle hadn’t been invented yet). For centuries, there have been those … Continue reading
Posted in Articles & Resources, l2massociates, Leverage2Market, Linda Popky, Marketing, News and Updates, Sports, Top of Mind Thursday Memo
Tagged conspiracy, conspiracy theory, football, Hilary Clinton, Joe Biden, NFL, Taylor Swift, Top of Mind Thursday, Travis Kelce
Comments Off on Top of Mind Thursday – February 1, 2024: There’s a Conspiracy for That!
Cutting Off Your Hand to Spite Your Face: What on Earth is the NFL up to?
Is it really worth it to destroy brand equity with substitutes that are unqualified and incompetent?
Continue reading
Posted in Hall of Shame, Sports
Tagged brand equity, customer satisfaction, employee satisfaction, Green Bay Packers, NFL, replacement refs, San Francisco Giants, Seattle Seahawks
Comments Off on Cutting Off Your Hand to Spite Your Face: What on Earth is the NFL up to?
A Perfect Response: Tigers’ Gallaraga’s Got Game the Day After
Yesterday Armando Gallaraga didn’t flinch from taking the high road in what was obviously an emotional situation. I’d say he had two perfect days in a row.
Continue reading
Posted in Current Affairs, Sports
Tagged Armando Gallaraga, baseball, Bud Selig, Detroit Tigers, Jim Joyce, missed opportunity, MLB, perfect game, replays
Comments Off on A Perfect Response: Tigers’ Gallaraga’s Got Game the Day After