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Top of Mind Thursday Memo Archive
Top of Mind Thursday – December 22, 2022: The Light Won’t Be Extinguished
Yesterday, Ukrainian President Volodymyr Zelensky made a surprise visit to Washington, DC–meeting with President Biden at the White House and speaking before a joint session of Congress.
His speech to Congress thanked Americans for their help and included references to other key conflicts in our history, including WWII and the Revolutionary War. He talked about how American support was helping keep Europe safe and strong, and how the money sent to Ukraine is not charity, but an investment in the future of a free world.
Today is the fourth day of Hanukkah–the holiday that celebrates the Maccabee victory over the Greek invaders. The oil to light the lamps in the Holy Temple that should have lasted only one day instead lasted eight, and the Macabees successfully fought off the intruders.
What an appropriate connection. The nation of Ukraine was expected to fall to the Russian invaders within a week, but instead–like the light of the menorah–10 months later, Ukraine is still standing strong and beating back the enemy.
Zelensky talked about the will of the Ukrainian people to keep fighting for their freedom and their refusal to accept anything less than victory. Like the Macabees two thousand years ago, they will not let the light burn out, but instead continue to bravely fight on for their right to exist as a free people.
As we celebrate the holiday season, let this be a lesson to all of us. We don’t have to heal the world all by ourselves. We just need to keep a small flame burning, one day at a time.
Wishing you a happy, healthy, and meaningful holiday season. Let us each be the light that carries peace and prosperity forward.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
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linda@popky.com
(650) 281-4854
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Top of Mind Thursday – December 15, 2022: Flying Too Close to the Sun
This week, 30-year-old Sam Bankman-Fried, the founder of FTX, was arrested in the Bahamas in relation to the billion dollar collapse of his crypto company.
It now appears that the rapid rise of FTX was based on a house of cards–billions of dollars are unaccounted for and thousands of people are unlikely to get their money back. Other crypto companies are trying to stay alive–over 3200 cryptocurrencies have already failed this year.
How did a company that in November was worth $32 billion crash into bankruptcy this quickly? This is what happens when valuations are based on market frenzy–without any underlying source of value.
In a manic craze like this, people want what you’re selling–whether it’s Beanie Babies of the 1980, the tulip mania in 17th century Holland, or crypto and NFTs in 2022. Prices rise quickly, but they can fall just as fast.
When something seems too good to be true, there’s a good chance it’s not. When you fly too close to the sun, you’re likely to get burned.
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Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
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linda@popky.com
(650) 281-4854
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Top of Mind Thursday – December 8, 2022: Resilient Warrior
It all started with the desire to do something musical in honor of Ukraine.
Polly van der Linde, owner of Sonatina Piano Camps, asked her students if they’d like to learn the music of Ukrainian composers. Dozens of people responded, and this quickly turned into a marathon recorded piano concert for humanitarian relief.
Not only did this effort raise more than $100K in funds, but it also created the most comprehensive collection of recorded Ukrainian piano music in existence. An association of music teachers asked Polly to characterize the music in order of difficulty, so they could give it to their students to play.
This week, Polly’s efforts in this area were recognized by Musical America in their special Resilient Warriors edition, honoring the 32 people who did the most to advance and promote the arts in 2022.
Check out the special edition here:
https://www.musicalamerica.
What a well-deserving honor for Polly, who has impacted the lives of thousands of musical students of all ages over the last several decades.
And what a powerful reminder of how the efforts of a few people can have such an incredible impact, as music helps heal the world.
Here’s the CBS Evening News report about the fundraising concert: https://www.youtube.com/watch?v=XaLTD08utK0
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Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
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Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday – November 24, 2022: Thankful
Wishing you a happy Thanksgiving holiday–a time to be thankful for all we have in our lives.
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Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com