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Top of Mind Thursday Memo Archive
Top of Mind Thursday – August 25, 2022: There’s an App for that!
I’ve seen a lot of ads lately for new apps that help treat depression, 
improve your mental health, and prescribe you the medications you need to thrive (or treat sexual dysfunction).
Sounds terrific. Except when it doesn’t work, the consequences can be dire.
Take Cerebral, an app that offers “offers online psychiatric and therapeutic help for anxiety, depression, insomnia, ADHD & more…without leaving the comfort of your home.”
The problem is Cerebral has been prescribing controlled substances to thousands of people–through the app. What could possibly go wrong with that? Yep. The Dept. of Justice is investigating the company for incorrectly prescribing controlled substances and oversubscribing other medications.
Then there are the mental health apps that promise to offer you a cheap, easy way to get therapy without bothering to engage a therapist. Check the warning on these ads–they note that if you are suffering a serious mental health crisis, contact a professional.
Just like in any other field, there are therapists that are great, some that are mediocre, and some you want to avoid at all costs. But even those at the bottom of the list have professional training. They can refer you to other resources should you require additional help.
Apps to help you lose weight, exercise, learn a language, develop a new skill, etc. may all be helpful. But if they don’t work, you won’t find yourself in a serious health crisis or with a potential addiction problem.
Would you trust an app that tells you how to remove your own appendix? I didn’t think so. Let’s hope we don’t see an app for that in the future.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
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Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
Top of Mind Thursday – August 18, 2022: Simply Wrong
Last week, I got sick while traveling. All the signs pointed to COVID: fever, body aches, fatigue, etc. Seemed like this was a slam-dunk. I even had the Paxlovid all queued up and ready to go.
Except it wasn’t. Five COVID tests (including 2 PCRs!) were all negative, as were a series of other tests. Yet, I still had double pneumonia and a fever that wouldn’t quit. Finally, late yesterday, the combination of drugs, supplements, and other treatments kicked in, the fever broke, and I’m on the way to recovery.
Here’s the thing: Everyone I talked to was pulled to what seemed the most obvious cause–and that was wrong.
Often, it makes sense to go with the simplest explanation. But sometimes what seems to be the obvious answer isn’t. It’s human nature to try and put things in categories, give unknowns a name, reduce the number of possible causes. While that works some of the time, sometimes we need to dig deeper to figure out what’s really happening.
Occam’s Razor says the simplest solution is usually correct. But sometimes that Razor ain’t so sharp.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
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Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday – August 11, 2022: The Best Laid Plans
On Tuesday, I flew across the country to attend the wedding of a close family friend.
But yesterday, I started feeling unwell. By today, I had a full-fledged fever to go with body achiness. I’ve tested negative for COVID twice, but that doesn’t mean this isn’t COVID–we just don’t know yet.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday – August 4, 2022: Hitting it Out of the Park
This week, the sports world lost a giant–someone who never played a professional sport, but had an outsized influence on the game of baseball.
Hall of Fame broadcaster Vin Scully, who announced Dodgers games for 67 seasons, passed away at the age of 94. Scully had the longest tenure as a broadcaster with a single team in the history of professional sports and may have been the greatest baseball broadcaster of all time.
Scully began his broadcast career covering college football–and was dedicated to remaining impartial, even as other announcers would blatantly promote the home team. His Dodgers run started on radio in Brooklyn and carried through the 2016 season in Los Angeles. During that time, he called both regular season and playoff games, and appeared on ABC, CBC, and NBC–as well as on the Dodgers own network.
Living near the Polo Grounds in New York, Scully grew up a NY Giants fan. Fittingly, his final career broadcast was a Dodgers-Giants game in October 2016 in San Francisco, where his commentary was simulcast by both teams.
His final message:
You and I have been friends for a long time, but I know in my heart that I’ve always needed you more than you’ve ever needed me, and I’ll miss our time together more than I can say. But you know what? There will be a new day and eventually a new year. And when the upcoming winter gives way to spring, rest assured, once again it will be “time for Dodger baseball.” So this is Vin Scully wishing you a very pleasant good afternoon, wherever you may be.
Rest in peace, Vin Scully.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com