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Top of Mind Thursday Memo Archive
Top of Mind Thursday – June 30, 2022: An Equal and Opposite Reaction
a very large action would generate an equally large reaction.Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
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Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday – June 23, 2022: Flood of Memories
Five years ago, my daughter made this short documentary for film school about the impact of Hurricane Agnes.
Fifty years ago today, at 5:15 am, my mother shook me awake with the words, “You need to get up–there’s going to be a flood and we need to leave.”
Hurricane Agnes was descending on the East Coast and hitting our area of Northeastern Pennsylvania particularly hard. A little more than 36 hours later, the Susquehanna River overflowed its banks. Most of Wilkes-Barre and Wyoming Valley was underwater–including our house.
While there was limited loss of life because of the timely evacuation efforts of local officials, the damages were devastating. Of the $3 billion in damage (over $21 billion in today’s dollars), two thirds of that was along the Susquehanna River basin.
In a flash, everything we owned was gone. We were homeless, camping out in the living room of friends on higher ground. We lived off food stamps, Red Cross handouts, and food donations from a hastily set up food kitchen. It was months before we were back in our house.
The Valley did rebuild–which took years. The federal government stepped in to provide relief, and FEMA was born as a result of what was learned from this disaster. The national flood insurance program was also created after Agnes, because low-cost, accessible flood insurance had not been available at that time.
Those of us who lived through this learned an important lesson. All of the material things we own can disappear in an instant. Family, friends, memories–that’s what counts, everything else can be replaced.
Everyday there are disasters happening around the world. Yesterday’s earthquake in Afghanistan is just the latest. Fifty years after the fact, when I hear about a natural disaster, the memories come flooding back–with the realization that we have to help those in need, because we know what it’s like to be at the mercy of Mother Nature.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
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Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday – June 16, 2022: The Burglary of the Century
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
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Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday – June 9, 2022: Leaning Out
Sheryl Sandberg, longtime COO of Meta/Facebook, recently announced she is leaving the company after 14 years.
When she joined Facebook from Google, Sheryl was widely praised for bringing adult leadership and stability to the then-fledgling company. There’s no doubt that her experience and leadership helped the company get to where it is today, and for that she should be commended.
But in 2013, she did something for which many women leaders in business have still not forgiven her: She wrote a book called Lean In, which told women that we were not succeeding because we weren’t leaning enough into our jobs–we needed to work harder and put more energy into gaining traction in order to move up the ladder in corporate America.
As someone with wealth and power, that was easy for Sheryl to say. But it didn’t trickle down to the rest of us. When I came to Silicon Valley in the late ’80s, I was often the only female manager in the room. Today, more than 30 years later, I look around and there are still very few women leaders, and almost no female CEOs.
That’s not for lack of trying. But to effect change, you need to have a structure that supports the growth and development of women leaders, which includes providing support for working mothers, and for eliminating the kind of bad behavior brought to our attention by the #MeToo movement.
Sheryl Sandberg herself walked back from the concept in her 2017 book, Option B: Facing Adversity, Building Resilience, and Finding Joy–written after the untimely, tragic death of her husband. She realized this wasn’t as simple as she’d made it out to be previously.
The problem is you can’t lean in when there’s nothing to lean against. What we need to do instead is to push forward and help set the stage for success for the next generation.
Over and out, lean in.
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Catch the latest episodes of the hottest podcast on business and entrepreneurship…ShrimpTank Seattle Wednesdays at noon PT.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com