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Top of Mind Thursday Memo Archive
Top of Mind Thursday – March 17, 2022: Pi in the Sky
An ordinary Monday evening in March is not likely to be the time when there’s a rush on pizza orders.
That’s why this week’s Pi Day promotion at my favorite local pizza place was so ingenuous. This past Monday, Pi Day, they offered a Buy one/Get a second pizza for $3.14.
Now I hadn’t had a burning desire to go get pizza on Monday. Nor did I have an immediate need for two pizzas–it takes me several days to finish just one. But with an offer like that, why not get two pizzas and freeze the second?
Here’s a great example of finding an excuse to reach out to your customers and provide value. And it generates incremental revenue that wouldn’t have been available otherwise.
Not everyone has a product or service that lends itself to a specific day of the year (such as May the 4th for Star Wars), but why not choose a day to provide unexpected value to your best customers?
It’s as easy as pizza pi.
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Catch the latest episodes of the hottest podcast on business and entrepreneurship…ShrimpTank Seattle Wednesdays at noon PT.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday – March 10, 2022: A Vacation Not Taken
This week I used Airbnb to reserve a week’s stay in April at a lovely one bedroom flat…in Kyiv, Ukraine.
Doesn’t sound like the best place to be headed for vacation right now, does it?
Well, I don’t intend to ever actually go there. Instead, this is a way to get funds to people on the ground in Kyiv who need all the help they can get.
I went to the Airbnb site (they are waiving their fees for booking in Ukraine now), and found a listing that appeared to be run by an individual, not a company. Sure enough, after I booked this and confirmed I didn’t expect to actually visit, the host responded back, thanking me and telling me she was donating the money to the Ukrainian army: “It’s very difficult for us right now. But we will win this war. Putin Killer will answer to God for everything.”
This is just one of the creative ways people are helping those under attack in Ukraine. Many groups are focusing on supporting the refugees pouring into neighboring countries like Moldova, Poland, and Romania. Others are raising money through benefits for the Ukrainian people.
We often focus on the evils of technology–how social media harms young girls’ esteem, how too much screen time can disrupt our lives. But technology also allows us to do things we never thought possible even a few years ago: We can stream video globally in real time–so no one can deny what’s really going on. We can connect with friends and family around the world.
And we can arrange a virtual stay at an Airbnb in Kyiv and know the host will get paid–regardless of whether or not the building is still standing: Virtually, the best vacation I never intended to take.
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Catch the latest episodes of the hottest podcast on business and entrepreneurship…ShrimpTank Seattle Wednesdays at noon PT.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday – March 3, 2022: A Show of Strength
Last week, Russian President Vladimir Putin began a full-scale assault on Ukraine–tanks, air strikes, and over 120,000 troops against a much smaller, less-equipped country.
There’s no question Putin thought his well-planned invasion would cause Ukraine to quickly capitulate to his forces.
But that’s not what happened. Instead, Ukrainians–from the president down to ordinary citizens–chose to resist and resist strongly. They formed human shields around power plants and took down street signs to confuse the incoming Russian soldiers.
None of this has deterred Putin at this point. But it has united the NATO countries in a way not seen in decades. It’s caused most of the world to impose sanctions against Russian businesses, trade, and oligarchs.
We don’t know how long the destruction will go on before Putin is stopped. But the Ukrainians have put up an amazing show of strength that is a model for the rest of us.
“The only thing that is necessary for the triumph of evil is for good men to do nothing.” –Edmund Burke
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Catch the latest episodes of the hottest podcast on business and entrepreneurship…ShrimpTank Seattle Wednesdays at noon PT.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday – February 24, 2022: When Someone Tells You Who They Are…
Yesterday, Vladimir Putin’s threats to invade Ukraine went from occupying our mind space, as I mentioned last week, to a physical invasion and attack.
Ukrainians are scrambling for cover, stock and commodity markets are flailing, and Western allies (including NATO) are threatening more and more sanctions–which may hurt the Russian economy, but are not guaranteed to stop the attempted takeover of this country.
All these reactions are to be expected in reaction to a foreign power invading another sovereign nation. What’s surprising is that despite weeks worth of troop buildup and military preparations, plus ongoing threats from Putin–this was still a surprise to many people: We never thought he’d really do it.
The late Maya Angelou put it perfectly, “When someone tells you who they are…believe them.”
Putin has told us exactly who he was for years–he’s meddled in US elections, poisoned potential rivals, and conducted massive cybersecurity attacks around the world. So why didn’t we believe him?
Examples of this abound all around us. There are people who still won’t get vaccinated because they don’t believe COVID will impact them. Many employers are in shock that they can’t find enough employees to hire–because too many people are saying no more to bad working conditions and poor pay.
Perhaps if we pay more attention to what people are telling us–good or bad–we will be able to take effective proactive action. It shouldn’t take bombs falling or people quitting in droves to make us aware we have a problem brewing. Believe me.
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Catch the latest episodes of the hottest podcast on business and entrepreneurship…ShrimpTank Seattle Wednesdays at noon PT.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com