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Top of Mind Thursday Memo Archive
Top of Mind Thursday – April 7, 2022: Confirmed
Today, the US Senate confirmed Judge Ketanji Brown Jackson to be the first Black female justice to serve on the United States Supreme Court.
As a candidate, President Biden promised to nominate a Black woman to the Court, should he have the opportunity to fill an opening. This caused consternation among many on the right, who expressed concern that somehow a less-qualified candidate would be nominated because they would be chosen from a very specific candidate pool.
Judge Jackson appears to have been an extremely well-qualified candidate for this position, with a wide depth and breadth of experience. But I highly doubt she was the only well-qualified candidate who happened to be both Black and female.
Why, then, was it necessary to focus on this set of demographics?
Because until the first person breaks a barrier, it appears that obstruction is impenetrable. There was a time when the Court had never included a Jew, a Catholic, a woman, a Black man, or a Hispanic woman. Until someone had the courage to say it’s time for that barrier to disappear–after which we eventually wonder what all the fuss was about in the first place.
Next week will be 75 years since Jackie Robinson stepped onto Ebbets Field in Brooklyn to become the first African American player in Major League Baseball. While Judge Jackson’s path to the SCOTUS was full of challenges, it’s unlikely she would have gotten there had Jackie Robinson not endured daily insults and harassment to play ball for the Dodgers in 1947.
Branch Rickey, the General Manager of the Dodgers who took that first big step to integrate baseball, said, “Some day I’m going to have to stand before God, and if He asks me why I didn’t let that Robinson fellow play ball, I don’t think saying ‘because of the color of his skin’ would be a good enough answer.”
Confirmed by the Senate today.
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Catch the latest episodes of the hottest podcast on business and entrepreneurship…ShrimpTank Seattle Wednesdays at noon PT.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday – March 24, 2022: Yes, She Can
This week, my daughter and I are at the beach on Maui, Hawaii, enjoying our first vacation since COVID hit in early 2020.
What makes this vacation extra special is that today, for the first time since Complex Regional Pain Syndrome (CRPS) damaged her left leg in 2013, Lani got up on a surfboard and surfed!
It’s been a long journey–a year on crutches, more than 30 medical procedures, and at least a dozen medical specialists, plus another dozen practitioners of Eastern Medicine and alternative therapies. At times, it didn’t look like there was a clear path forward. In fact, most doctors she’s seen have thrown up their hands and said, “Sorry, can’t help you.”
Lani was an athlete before all this happened–the only girl in the local boys’ Little League, varsity goalie on her high school soccer team as a freshman, a dedicated snowboarder throughout college in Colorado. Not being able to do these things has been incredibly frustrating for her.
Some days, it definitely feels like the only movement is backward. But refusing to accept defeat and staying the course has its rewards.
Today is one of those days. Today we confirmed: Yes, she can.
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Catch the latest episodes of the hottest podcast on business and entrepreneurship…ShrimpTank Seattle Wednesdays at noon PT.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday – March 17, 2022: Pi in the Sky
An ordinary Monday evening in March is not likely to be the time when there’s a rush on pizza orders.
That’s why this week’s Pi Day promotion at my favorite local pizza place was so ingenuous. This past Monday, Pi Day, they offered a Buy one/Get a second pizza for $3.14.
Now I hadn’t had a burning desire to go get pizza on Monday. Nor did I have an immediate need for two pizzas–it takes me several days to finish just one. But with an offer like that, why not get two pizzas and freeze the second?
Here’s a great example of finding an excuse to reach out to your customers and provide value. And it generates incremental revenue that wouldn’t have been available otherwise.
Not everyone has a product or service that lends itself to a specific day of the year (such as May the 4th for Star Wars), but why not choose a day to provide unexpected value to your best customers?
It’s as easy as pizza pi.
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Catch the latest episodes of the hottest podcast on business and entrepreneurship…ShrimpTank Seattle Wednesdays at noon PT.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday – March 10, 2022: A Vacation Not Taken
This week I used Airbnb to reserve a week’s stay in April at a lovely one bedroom flat…in Kyiv, Ukraine.
Doesn’t sound like the best place to be headed for vacation right now, does it?
Well, I don’t intend to ever actually go there. Instead, this is a way to get funds to people on the ground in Kyiv who need all the help they can get.
I went to the Airbnb site (they are waiving their fees for booking in Ukraine now), and found a listing that appeared to be run by an individual, not a company. Sure enough, after I booked this and confirmed I didn’t expect to actually visit, the host responded back, thanking me and telling me she was donating the money to the Ukrainian army: “It’s very difficult for us right now. But we will win this war. Putin Killer will answer to God for everything.”
This is just one of the creative ways people are helping those under attack in Ukraine. Many groups are focusing on supporting the refugees pouring into neighboring countries like Moldova, Poland, and Romania. Others are raising money through benefits for the Ukrainian people.
We often focus on the evils of technology–how social media harms young girls’ esteem, how too much screen time can disrupt our lives. But technology also allows us to do things we never thought possible even a few years ago: We can stream video globally in real time–so no one can deny what’s really going on. We can connect with friends and family around the world.
And we can arrange a virtual stay at an Airbnb in Kyiv and know the host will get paid–regardless of whether or not the building is still standing: Virtually, the best vacation I never intended to take.
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Catch the latest episodes of the hottest podcast on business and entrepreneurship…ShrimpTank Seattle Wednesdays at noon PT.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com