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Top of Mind Thursday Memo Archive
Top of Mind Thursday – September 30, 2021 – The Things We Didn’t Know We Knew
A lot of things are different since the start of the pandemic: how we work, how we gather with others, how we travel (or not). But one of the things most likely to remain with us after this is over is how we talk.
Whoever heard of social distancing before the middle of last year? Vaccine efficacy was reserved for those in the medical research profession and supply chain disruption for experts in that area. No one knew how to spell Pfizer, and Moderna seemed like a style of decor. We had faxing and waxing, but not vaxing.
Our language evolves over time, based on new inputs from our environment. It can also bring us together or divide us. Vaxing is paired with antivaxing and vaccine efficacy with vaccine hesitancy. The Patriot Front is a white supremacy group, as are the Proud Boys (with no women allowed). The outrage against “defund the police” would likely have been avoided if the catchphrase was “refocus the police” instead.
We can’t go back to our old way of speaking any more than we can turn back the clock to our pre-2020 way of life. But we can be aware of what we say and how others may perceive it.
That’s something we now know to do.
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday – September 23, 2021: We’ve Got a Problem, America!
What’s the biggest issue facing America today: COVID-19? Vaccine and masks mandates? Crumbling infrastructure? Droughts and wildfires? Hurricanes and floods? Migrants at the border? Funding the government?
Nope. These all take a back seat to the new issue that is actually keeping you up at night: Junk sleep.
Junk, what?
In a new series of TV commercials, actor Liev Schreiber tells us all the things that are off in our lives are due to junk sleep–not getting the right quantity of good quality shut-eye.
Liev walks us through a series of mishaps that happen because America isn’t getting a good night’s sleep–like leaving your laptop on the bus, literally. He tells us junk sleep is an accident waiting to happen.
Now he doesn’t do this out of the goodness of his heart. Liev’s solution is to get a new mattress from the company sponsoring his ads, Mattress Firm.
I’m not sure that will solve the sleep problem, but it did make us laugh–breaking through the never-ending series of similar ads for cars, fast food, insurance companies, etc., etc.–all of which tend to put me into a junk sleep-like stupor.
Sleep on that, America.
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday – September 16, 2021 – Can’t Recall
“I can’t recall,” is usually the answer given by a witness in court when asked a question to which they don’t really want to respond.
But on Tuesday, California voters resoundingly defeated a measure to recall Governor Gavin Newsom by nearly a 2 to 1 margin. Just a couple of months ago, this was too tight to predict: It looked like Newsom could actually lose.
It’s not that Newsom became more likable since July. What happened to turn this around?
- The Delta variant arrived with a vengeance, but California’s high rate of vaccination and prevention policies helped keep deaths and hospitalizations low.
- The leading replacement candidate was a right-wing conservative who promised to eliminate the mask and vaccine mandates that were keeping the surge in check.
- Voters realized the recall process was so convoluted that Newsom could lose with 49.9% of the vote, but the next governor could be chosen with only a fraction of those votes.
- Of the 40+ replacement candidates, none were seen as serious contenders by most of the public.
- The election caught national attention and a whole array of Democratic figures came out to campaign strongly against the recall: Sanders, Warren, Klobuchar, Harris, Obama, Biden, and others.
In the end, most voters just didn’t see a reason to make a change. In fact, the process appears to have strengthened Newsom’s position to run for a second term.
That’s not likely the outcome the recall backers expected, but it’s a lesson those who consider doing something similar in the future would do well to recall before trying this again.
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday – September 9, 2021 – Who by Fire, Who by Water
This week, we celebrated the Jewish holiday of Rosh Hashanah–the New Year (5782, in case you’re counting.
There are many traditions associated with this holiday–including eating things made with apples and honey to bring about a sweet new year.
One of the prayers, the Unetaneh Tokef, is particularly meaningful this year:
On Rosh Hashanah it is inscribed,
And on Yom Kippur it is sealed.
How many shall pass away and how many shall be born,
Who shall live and who shall die,
Who shall reach the end of his days and who shall not,
Who shall perish by water and who by fire,
Who by sword and who by wild beast,
Who by famine and who by thirst,
Who by earthquake and who by plague…
In the last 18 months, we’ve seen mostly everything on this list: hurricanes and floods, wildfires, droughts, earthquakes, and COVID. Maybe wild beasts are next?
But it’s the last line of the poem that is most powerful: We have the ability to avert the severe decree by changing our behavior.
We have a choice. We can see everything that’s happened the past few years as out of our control. Or, we can see that there are things we can do to mitigate these circumstances. This might be vaccines and masks in the case of COVID, or actions to address the impact of climate change and lessen the impact of droughts, famine, fires, and floods.
The message is that we can make a difference in the world–today can be the start of something new.
Wishing everyone a happy, healthy, prosperous, and safe year ahead–a year in which we each take action to heal the world.
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com