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Top of Mind Thursday Memo Archive
Top of Mind Thursday – October 14, 2021 – Unclear on the Concept
You’d think living in Silicon Valley it would be simple to get high speed internet connectivity.
You’d be wrong. Three times in the last three weeks Comcast has cut service for my entire neighborhood for hours at a time. No notice. No way to reach a live human being to understand what the issue was or when it would be resolved.
I’ve worked remotely for years, but in the age of COVID, it’s not just me who needs the internet to work, it’s just about everyone. When the net goes down, our productivity stops dead in its tracks.
Yesterday, I was finally able to communicate with a live person via chat (phone support was not available). They suggested I log on to their website to check system status, which was of absolutely no help. Then they told me that I should be sure to take advantage of Comcast’s Xfinity Rewards program: “…members enjoy a special mix of perks, experiences, product benefits, and so much more. It’s free to join and easy to use.”
Huh? Will this get my internet up and running any sooner? The only reward I want is your service to work as advertised. Period.
Too often, we try to placate customers with some feature or benefit we’ve cooked up for them…but they’re too busy being frustrated with a much bigger problem with our main service and couldn’t care less about some “perk” we throw at them.
The net is back today, which allows me to look for a different provider. It won’t be AT&T: The service they sold me yesterday is not what the installer was able to deliver today. But that’s another story…
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday – October 7, 2021: Ready for the Rebound
I spent the last three days in a virtual conference for SAC, the Society for the Advancement of Consulting.
This was the second year this annual event was held virtually, because of the pandemic. The bad news: We still couldn’t gather together in one place. The good news: We were able to gather virtually with colleagues from at least seven countries around the world and listen to an outstanding array of speakers.
Last year, we talked about how to thrive amidst the ambiguity around us. This year, the focus was on clarity: The rebound is here and we need to be positioned to help our clients take advantage of the new environment.
That doesn’t mean everything will be smooth sailing. We heard speakers tell us that there is no new normal, that the Great Resignation and supply chain woes are impacting businesses across many industries, and how our relationship to risk impacts everything we do–personally and professionally.
We also heard about the opportunities to develop ourselves and our consulting practices, while helping our clients thrive.
We’re at an inflection point in many ways. It’s up to us to decide what direction we take from here. Do we rebound and score or sit on the sidelines and watch others score big?
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday – September 30, 2021 – The Things We Didn’t Know We Knew
A lot of things are different since the start of the pandemic: how we work, how we gather with others, how we travel (or not). But one of the things most likely to remain with us after this is over is how we talk.
Whoever heard of social distancing before the middle of last year? Vaccine efficacy was reserved for those in the medical research profession and supply chain disruption for experts in that area. No one knew how to spell Pfizer, and Moderna seemed like a style of decor. We had faxing and waxing, but not vaxing.
Our language evolves over time, based on new inputs from our environment. It can also bring us together or divide us. Vaxing is paired with antivaxing and vaccine efficacy with vaccine hesitancy. The Patriot Front is a white supremacy group, as are the Proud Boys (with no women allowed). The outrage against “defund the police” would likely have been avoided if the catchphrase was “refocus the police” instead.
We can’t go back to our old way of speaking any more than we can turn back the clock to our pre-2020 way of life. But we can be aware of what we say and how others may perceive it.
That’s something we now know to do.
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday – September 23, 2021: We’ve Got a Problem, America!
What’s the biggest issue facing America today: COVID-19? Vaccine and masks mandates? Crumbling infrastructure? Droughts and wildfires? Hurricanes and floods? Migrants at the border? Funding the government?
Nope. These all take a back seat to the new issue that is actually keeping you up at night: Junk sleep.
Junk, what?
In a new series of TV commercials, actor Liev Schreiber tells us all the things that are off in our lives are due to junk sleep–not getting the right quantity of good quality shut-eye.
Liev walks us through a series of mishaps that happen because America isn’t getting a good night’s sleep–like leaving your laptop on the bus, literally. He tells us junk sleep is an accident waiting to happen.
Now he doesn’t do this out of the goodness of his heart. Liev’s solution is to get a new mattress from the company sponsoring his ads, Mattress Firm.
I’m not sure that will solve the sleep problem, but it did make us laugh–breaking through the never-ending series of similar ads for cars, fast food, insurance companies, etc., etc.–all of which tend to put me into a junk sleep-like stupor.
Sleep on that, America.
Contact me to find out how you can get heard above the noise–even in a crisis situation.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com