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Top of Mind Thursday Memo Archive
Top of Mind Thursday May 14, 2020: Unmasking Creativity
As the COVID-19 situation continues to evolve, an increased emphasis has been put on masks as a way to stop transmission of the virus.
Initially, the focus was on masks and other personal protective equipment (PPE) for medical providers and first responders–to keep them healthy and safe as they cared for others.
More recently, the directive from medical experts has been that we should all wear masks to protect ourselves and others–as the virus can spread silently from asymptomatic people.
While some people are revolting against the mask requirements, others have found a new opportunity to express their creativity. No longer are we limited to the white paper throw-away surgical or N95 masks we see in hospitals. There are now thousands of mask and face covering designs available in a multitude of fabrics and designs.
Choose a mask featuring your favorite sports team, celebrity, or TV show. Order a face covering that reflects your hobbies or interests. Wear a different mask for the day of the week, or get a variety to match your wardrobe.
My current favorite was the one I saw in the supermarket yesterday. A man walked by me with a mask that said, STAY SIX FEET AWAY FROM ME…printed on the mask!
Even in the face of a pandemic, people rise to the occasion with humor and creativity–and the entrepreneurial spirit prevails yet again.
What opportunities do you have in your organization to unmask creativity during this challenging time?
Contact me to find out how you can get heard above the noise – even in a crisis situation.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday May 7, 2020: Dancing with the Fans
One of the consequences of this extended pandemic is the lack of new entertainment programming–including live sports.
There have been virtually no new sporting events for the last two months, and this is likely to last through at least the summer. In the absence of live basketball, baseball, soccer and football games, sports channels have been airing “classic” contests. But there’s only so many times people want to watch a sporting event where we know in advance who will win.
Into this void, came ESPN with the 10-part documentary The Last Dance, about NBA superstar Michael Jordan’s final season as a player. Not only has this series garnered 60% more viewers than other documentaries, but each episode is getting as many viewers watching on-demand as for the original airing.
It was pure luck that ESPN had this documentary “in the can” and ready to show when the pandemic hit. Timing is everything. But it shows the value of being ready with something you can pull out as an alternative when circumstances prevent regularly scheduled events from happening.
One of my college professors always talked about the importance of “having a midget in the wings.” In the days of vaudeville, stage managers always had a backup act (the midget) in case the performer on stage bombed.
How prepared are you with a quick alternative when regular plans go south? What can you do to be prepared to dance onstage in the future?
Contact me to find out how you can get heard above the noise – even in a crisis situation.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday April 30, 2020: Write Now
On a regular basis, I hear from professionals who tell me they want to create a piece of writing–everything from a blog post to a full book–but don’t have the time to do it.
A funny thing is happening during this COVID-19 crisis. People have a lot more time now that their in-person meetings are cancelled, and their commute is measured in inches instead of miles. Some are using this extra time to relax, catch up on tasks around the house, or re-connect with their families.
And quite a few people are also taking time to sit down and crank out that writing project they’ve been avoiding. Or they’re pulling out something they’ve written previously but never finished and polishing it up.
In spite of the WFH orders (or possibly because of them), there’s a hunger for good content. If you’re been thinking about writing a blog post, go do it. If you’ve wanted to put together a short e-Book, go do it. If you’ve been meaning to start a full book project, now’s the time to go do it. In fact, write 5 -10 blog posts or create 2 e-Books if you want, and keep them to post over the next few weeks or months.
How do you do this? Just sit down and do it. Use your computer, tablet, or phone, or that old-fashioned stuff called pen and paper. Set aside a few minutes each day and start writing, so that this becomes a habit.
Author Dorothy Parker said, “The hardest part of writing is applying the ass to the seat.” Now’s the time to take her advice. Write now.
Contact me to find out how you can get heard above the noise – even in a crisis situation.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday April 23, 2020: Spring Cleaning
Maybe it’s the promise of warmer weather, flowers blooming, or longer days with more sunshine. For whatever reason, spring is the time of year when we traditionally do a thorough cleaning and decluttering.
This year, with so many people working from home, there’s a lot more cleaning going on. Drawers and closets are being organized, cabinets rearranged, garages decluttered. If nothing else, we are all likely be so much better organized as a result of this situation.
But how much effort are you putting into spring cleaning for your business? Many business activities have needed to be curtailed as a result of this pandemic; others have been reimagined. This is a great time to consciously dig into your marketing “closet” and throw out those programs and initiatives that no longer fit, or those that are old and worn and don’t represent you well.
Ask these questions:
- What have we been doing on an ongoing basis that no longer fits?
- What programs or initiatives need to be tailored to fit our organization as it exists today?
- What new initiatives will we need to add to make us look good when we step out again?
Use this time to rid yourself of excess baggage and make your business as attractive as possible to customers and prospects going forward.
Contact me to find out how you can get heard above the noise – even in a crisis situation.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com