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Top of Mind Thursday Memo Archive
Top of Mind Thursday July 11, 2019: Scoring Big
From the start, they were dominant. The US Women’s National Team won the soccer World Cup Title on Sunday–their fourth title in the seven times the competition has been held.
Their achievement on the field has been followed by a ticker tape parade in New York City and the ESPY award for best team of the year. Yet it’s their efforts off the field that show the team’s mettle. Earlier this year, 28 team members filed a lawsuit demanding they get paid on the same level as the men’s team.
Players on the men’s team get $68,750 for making the World Cup team; the women–only $15,000. The men’s team got $9 million for losing in an earlier round; the women’s team–$2 million for winning the championship.
In the past, the pay discrepancy was dismissed because the audience for women’s soccer was not that big and the team was not nearly as popular. Those excuses were blown away this year. Ratings for Sunday’s final match were more than 400% higher than the last match four years ago, AND more than 22% higher than for last year’s men’s World Cup matches. Plus this week the US women’s team World Cup jersey became the best selling soccer jersey on Nike’s online site–ever.
They’ve proven they can deliver on the field. It’s time to give this women’s team an even playing field off the field as well–setting the stage for female athletes to score as big as their male compatriots.
When is it time to fire a customer? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday July 4, 2019: A Declaration
Two hundred forty three years ago, America declared its independence from Great Britain.
We’ve also had our share of shameful episodes: Slavery and segregation in the South, Jim Crow laws, and racism today. Internment of Japanese citizens and imprisonment of migrant children. Anti-Semitism, Islamaphobia, misogyny, and homophobia–including mistreatment of transgender people. Distrust and mistreatment of immigrants–in spite of being a nation built by and for immigrants.
In the midst of the parades and fireworks, the BBQs and celebrations, it’s important that we take time out to remember the words of our Founding Fathers:
We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty and the pursuit of happiness.
Today, in 2019, the words of the Declaration of Independence still remain goals, not accomplishments. We have come far in nearly two and a half centuries, but we still have a long way to go.
When is it time to fire a customer? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday June 27, 2019: When Every Day is Groundhog Day
Last night, we went to see the Doobie Brothers and Santana at Shoreline Amphitheater, in Mountain View, CA. The concert was terrific; the experience afterwards, not so much.
What should have been a 10-15 minute process to leave the parking lot took almost an hour. For no good reason.
The uniformed employees who helped everyone park their car sat on the ground and watched as nearly 22,000 people all scrambled to get out of a single one-lane exit (when there were other alternatives nearby that were blocked off). Mountain View police circled the parking lot with lights flashing, but offered no assistance. Perhaps they were waiting to handle the road rage that might flare up in this situation.
Here’s the thing. This is not Shoreline’s first trip to the rodeo. The arena has been hosting 35-40 concerts every year for the last 33 years. After more than 1000 tries, you’d think they’d have figured out a better process by now. Nope.
Perhaps you’ve had a similar experience with mortgage loan companies. It seems like every employee assigned to your mortgage is working on the first loan they’ve ever seen. Maybe the process is so complicated that they all quit after one try–or maybe there’s a bigger problem.
Every business has a blind spot or two regarding their product or service. It might be something you’ve done the same way forever, or a process that you didn’t think was a big inconvenience to customers.
What are you doing to make sure your customers are not going around in circles, again and again, when they try to do business with you?
When is it time to fire a customer? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday June 20, 2019: Whatever Goes on Line, Stays on Line
It seems like not a day goes by that we don’t hear about someone whose online comments come back to haunt them.This week it’s police officers from Philadelphia, St. Louis, and Dallas who are being investigated after racist posts came to light. Harvard rescinded the acceptance of one of the Parkland shooting survivors after discovering racist and anti-semitic Tweets he made just two years ago. And the list goes on and on.
I am continually amazed how many people will post things on social media that they would never consider saying to that individual in person. It’s as if the Internet gives them the freedom to open up and share things that would never otherwise see the light of day.
What they’re forgetting is that the Internet is enduring not endearing. The Library of Congress archives all Tweets. Google searches the web and indexes just about everything ever put online. Facebook or blog posts can be forwarded way beyond the original audience. And once something is online, it’s nearly impossible to remove it. Ask those who are trying to control the spread of inappropriate photos or videos.
What you say in a moment of anger or passion becomes part of your permanent online identity. Humor often doesn’t translate–especially satire. Something you think is hilariously funny might be seen as offensive to others.
Stop and think before you post anything that could be considered inflammatory or offensive. Whatever happens in Vegas may stay in Vegas, but what happens in an online post spreads far and wide.
When is it time to fire a customer? Read my article.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!
Contact me to find out how to get heard above the noise.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com