Customer Experience Optimization: New Rules for Innovation

Home ›› Blog ›› Leverage2Market ›› Customer Experience Optimization: New Rules for Innovation

Customer Experience Optimization: New Rules for Innovation

Posted on November 16, 2009 by Leverage2Market

Lynn HunsakerLynn Hunsaker
Clear Action
www.clearaction.biz

Lynn Hunsaker specializes in customer-centric culture-building, customer data ROI, and cross-organizational engagement to deliver brand promises. She is a CustomerThink Advisor and instructor at UC Berkeley Extension. The latest of her three books is Innovating Superior Customer Experience, a handbook featuring dozens of tools and templates for involving the whole company in continual innovation of both tangibles and intangibles.

In this podcast, Lynn will explain the new rules of innovation, including a focus on customer experience outcomes, circumstance-based personas, and all-employee involvement.

Lynn’s strategic blog is Customer Experience Optimization and her employee-oriented blog is Improve Customer Experience.

Get a discount on her ebook Innovating Superior Customer Experience here by entering the discount code L2M.

ListenListen to this podcast.

This entry was posted in Leverage2Market, Linda Popky, Marketing, Marketing Thought Leadership Podcast, Podcasts. Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up

  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats