Funny Thing: Using Humor Effectively in B2B Organizations

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Funny Thing: Using Humor Effectively in B2B Organizations

Posted on June 30, 2011 by Leverage2Market

Kathy Klotz-GuestKathy Klotz-Guest
CEO
Keeping It Human
www.keepingithuman.com

Kathy Klotz-Guest CEO of Keeping it Human, is a marketing strategist and storyteller who has helped companies such as SGI, Gartner, Excite and Autodesk, create better products and turn marketing messages into powerful human stories. She is a Founding Research Fellow and board member for the Society for New Communications Research (SNCR) and recently completed a study of over 100 companies on the use of video storytelling.

With a background in humor and improvisation, Kathy also helps teams innovate differently by inverting assumptions about what’s possible, using play as creative fuel, and never losing sight of the fact that marketing is always about meeting customers’ human needs. In this podcast, she explains the difference between fun and funny, and talks about how humor can help drive organizational success.

ListenListen to this podcast.

This entry was posted in B2B Marketing, Linda Popky, Marketing Thought Leadership Podcast, Podcasts. Bookmark the permalink.

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