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November 7, 2007
The SAC® Release:
Training and Development are Not Love and Marriage
September 20, 2007
Press Release:
Updated Branding Strategies Course Now Available – Three-day offering from San Francisco State University, Leverage2Market® Associates teaches basics of brand strategy
September 12, 2007
Press Release:
Pioneering Marketing Operations Benchmarking Study Released – Journey to Marketing Operations Maturity Best Practices Report details scope, key drivers, success factors, and obstacles.
Related Marketing Operations Partners’ press release (pdf)
July 26, 2007
Marketing Matters Podcast:
How Your Company Can Build Marketing Capability and Competency
Lisa conducts Part 2 of an in-depth 2 Part mini series with guest Linda Popky, President of Leverage2Market Associates.
July 9, 2007
Marketing Matters Podcast:
How You Can Effectively Measure Your Marketing ROI
Lisa conducts Part 1 of an in-depth 2 Part mini series with guest Linda Popky, President of Leverage2Market Associates. Your CFO and CEO want to know if that marketing budget they’ve given you is being put to good use!
June 25, 2007
Press Release:
Marketing for Small Business Focus of Upcoming NAWBO Silicon Valley Presentation – Linda Popky to Provide Marketing Tips to South County Audience in July
June 5, 2007
Press Release:
Marketing Operations Partners Continues to Provide Pioneering Vision and Leadership in Evolving Discipline – Linda Popky heads the services for Return on Marketing
April 2, 2007
The SAC® Release:
Mentors Provide for Productivity in Corporate Settings with Greater Return than Most Training Alternatives
March 20, 2007
New Course Available on Measuring Return on Marketing
One-day offering from San Francisco State University, Leverage2Market Associates targeted to seasoned marketers
March 2007
BizWomen.com:
Lists “Women on the Move,” including Linda as the newly named Director of Partnerships on WIC board.
March 5, 2007
WIC Release:
Women in Consulting Names 2007 Board of Directors
Linda Popky is named Director of Partnerships
March 2, 2007
New Suite of Services Help Enterprises Measure and Demonstrate Return on Marketing Investment
Offering from Marketing Operations Partners and Leverage2Market Associates focuses on ROI, Metrics
Jan 2007
Hear Linda Popky’s WITI session on Participation Drives Innovation – 50:00 min clip – MP3 (Right Click and ‘Save As’)