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December 17, 2015
Leverage2Market Press Release:
“Linda Popky Selected As “Top-Idea Maven” by The Woman’s Advantage®” – Entrepreneur’s Advice Featured in 2016 Woman’s Advantage® Calendar.
December 1, 2015
“Nine Marketing Books to Give This Holiday Season” by Anne Janzer. Marketing Above the Noise is one of the 9 books.
December 1, 2015
SAC® Press Release:
Businesses Will Feel Impact of US Presidential Campaign Throughout 2016 – Linda comments on the presidential campaign and personal branding.
November 6, 2015
“The Influencer Series: Linda Popky” post on the scratch-it blog
October 27, 2015
TV interview of Linda Popky on Sarder TV
October 27, 2015
“Houston, We Have a Problem! Why The GOP’s Ongoing PR Problem is Dangerous for Both Parties” post by Linda Popky on commPRO.biz
October 14, 2015
“Five Ways to Stop the Oncoming Customer Service Train Wreck…Before It Happens” by Linda Popky on MENGonline (Marketing Executives Networking Group)
October 7, 2015
“Marketing Above the Noise with Linda J. Popky: Cursive’s #WCW” interview on cursive (content marketing)
October 1, 2015
SAC® Press Release:
Free Trade Agreements Come With Heavy Baggage – Linda Popky talks about how free trade impacts marketing, not just manufacturing.
September 21
Linda is quoted on scratch-it’s “20 Quotes on Marketing and Big Data”
September 15
Social Media Business Hour interview of Linda Popky by Nile Nickel
September 7
“Linda Popky and Marketing Above the Noise” interview on Watermark
September 2
Marketing Above the Noise is Recommended Reading in Melanie Deziel’s The Overlap League newsletter
August 2015
“Hitting It Out of the Park: Making the Most of Presentations to Management” by Linda J. Popky, a chapter in PR News’s The Book of PR Measurement Strategies & Tactics Vol. 9.
August 7, 2015
“Market Above The Noise!” podcast with Linda Popky on Newbie Writers.
August 4, 2015
“Changing the Conversation: How Independent PR Professionals Can Differentiate Themselves in a Crowded Marketplace” podcast by Linda Popky hosted by PRSA. See related blog post (Aug 14).
August 1, 2015
SAC® Press Release:
Organizational Actions Ensure Entrepreneurial Spirit Thrives – Linda Popky talks about entrepreneurialism as a mindset.
August
“Required Reading: Is Your Marketing Above the Noise?,” CRM interviews Linda Popky about keeping consumers’ attention in new channels calls for classic marketing principles
July 29
“Rainbows, Pageants and Flags: The Start of a New Brand Activism?” by Linda J. Popky on the American Marketing Association (AMA) blog
July 27
Marketing Above the Noise is featured in La Republica, Columbia’s business newspaper
July/August issue
“Off the Shelf” book review (page 47) in HR Professional
July/August issue
“Technology: Friend or Foe?” by Linda J. Popky in Sales + Marketing Ideas.
July 22
“Everything You Need to Know About Avoiding Social Media Faux Pas, You Can Learn from TV Detectives” by Linda J. Popky on commpro.biz.
July 20
“The Three Keys to Mastering Marketing in Today’s Noisy Marketplace” by Linda Popky on MarketingProfs.com.
July 17
Linda Popky’s career milestones on Boston University’s College of Communications’ comtalk
July 16
Linda offers a second opinion on relying on a single marketing tactic in “How an Automated Scheduling Tool Helped a Wellness Center Shape Up” in Entrepreneur magazine.
July 14
“Identify the Marketing Metrics That Actually Matter” by Linda J. Popky in Harvard Business Review
July 10
“New Business Book Summary Available for Marketing Above the Noise” on PRLOG.org
July 10
Audio interview where Linda discusses her book Marketing Above the Noise on “The Marketing Book Podcast,” Artillery Marketing Firepower
July 8
Linda discusses that thought leaders don’t shy away from controversy in “How to Identify Your Brand’s Thought Leaders: 5 Marketing Experts’ Tips” on business2community.com
June
book review, “Achieve Strategic Advantage with Marketing that Matters,” in Marketing &Sales Books magazine
June 20
radio interview on The Focus Group show on Sirius XM
June 19
spoken book recommendation on Marketing Above the Noise on getAbstract
June 18
“When is it time to up the ante on marketing spend?” in Upstart Business Journal
June 17
Managing Books column by Harvey Schachter in The Globe and Mail
June 10
“Don’t Confuse Selling With Installing: Does your message translate into a deliverable product?” in Sales and Service Excellence Essentials
June 10
“Linda J. Popky: Part 2 of an interview by Bob Morris” on bobmorris.biz
June 5
“Linda J. Popky: Part 1 of an interview by Bob Morris” on bobmorris.biz
June 3
“Static: The Hidden Trap for Today’s Marketers,” by Guest Blogger Linda Popky on energizegrowth.com
June 1, 2015
SAC® Press Release:
Challenges of a Growth Economy Should Not Be Underestimated – Linda Popky comments on planning ahead.
May 27
“Cut Through the Noise: Make Your Marketing Matter,” Women in Consulting (WIC) Webinar.
May 22
“When You’re The Only One: How To Leverage Being The Only Woman” on Startup Nation.
May 18
“Linda Popky – Break Free and Get Noticed in an Overcrowded Marketplace,” audio interview by host Bob Garlick on Business Book Talk.
May 18
“Stand Out Above The Noise With Grounded Marketing” on Investor’s Business Daily.
May 15
“Marketing Above the Noise” on actionablebooks.com.
May 14
“How to Market Above the Noise” on skipprichard.com.
May-June 2015
“Mine The Measurements That Matter” in Sales & Marketing Management.
May 13
“Books You Should Read” on businesstraveller.com.
May 5, 2015
“Don’t Let Marketing Tech Sabotage Your Success” by Linda J. Popky on chiefmarketer.com.
May 5, 2015
“Marketing Above the Noise” book review on Midwest Book Review.
May 4, 2015
Audio “Interview with Linda J. Popky” on My Quest for the Best with host Bill Ringle.
May 2015
“Top 10 Advertising Myths” by Linda and Judy Popky in Strictly Marketing Magazine (May/June issue, pages 21-22).
April 28, 2015
“Marketing Above the Noise” book review on getabstract.com. Read review in Portuguese.
April 24, 2015
Interview on “EGG Live!” (Executive Girlfriends’ Group) with host Chicke Fitzgerald – Listen on BlogTalkRadio or iTunes.
April 23, 2015
“Quick Chat: Linda J. Popky, Author, ‘Marketing Above The Noise’” on CMO.com
April 21, 2015
“Leveraging community to market above the noise” book review on Social Strata
April 13, 2015
“Networking Can Help You Get Heard Above the Noise” audio interview by Lisa Platt of Business Networking Made Simple.
April 8, 2015
“Linda Popky: Marketing Above the Noise” audio interview on 33voices. See also: Linda’s profile and a 1-min audioclip.
April 7, 2015
“Marketing Above the Noise book review” on BookIt
April 6, 2015
“Social Media Doesn’t Build Marketing Strategies” on HartfordBusiness.com
April 6, 2015
“How to Market Above the Noise – Linda Popky” slideshow on 33voices.com
April 4, 2015
“Business Book Reviews: Marketing Above the Noise” by Jim Pawlak in The Dallas Morning News
April 3, 2015
Mentoring Monday in Silicon Valley (slide 31) in Silicon Valley Business Journal
April 2, 2015
“Thinker in Residence: Linda Popky on Business and Books” on 800ceoread’s ‘In the Books.’
April 1, 2015
“Thinker in Residence: A Q&A with Linda Popky” on 800ceoread’s ‘In the Books.’
March/April 2015
“Corporate Jungle: How to Truly Make Your Brand Stand Out” in CONNECT
March 31, 2015
“Thinker in Residence: Linda Popky” on 800ceoread’s ‘In the Books.’
March 31, 2015
SAC® Press Release:
Preparation, Rapid Response Key to Surviving in Era of Data Breaches and Hacks – Linda Popky comments on brand impact.
March 25, 2015
“Is Social Media Helping or Hurting Your Company?” – American Management Association®‘s Playbook.
March 24, 2015
Press Release:
Bibliomotion Launches ‘Marketing Above the Noise’ by Linda J. Popky on PR Web.
March 18, 2015
Linda published a manifesto, “Being Heard in a Chaotic World,” on ChangeThis. Download the article.
March 15, 2015
Linda wrote a guest column, “Being Heard: What Successful Consultants Can do to Get Above the Noise,” on Alan Weiss’s blog, Contrarian Consulting. Read the article.
March 10, 2015
Linda is interviewed in NGDATA’s “24 Marketing Experts Reveal the Most Effective Ways to Leverage Big Data in Your Marketing Strategy.” Read the article.
March 4, 2015
Linda Popky’s Marketing Above the Noise has joined the C-Suite Book Club.
March 1, 2015
“‘Marketing Above the Noise‘” review – by Book Verdict. (Full review pdf)
March 1, 2015
Marketing Above the Noise was featured in Library Journal
“Book Reviews”.
February 27, 2015
“‘Marketing Above the Noise‘ – 5 reasons to read this book” – by Mike Gospe, author of The Marketing High Ground.
February 11, 2015
Linda Popky was a guest on the Hangout On Air Show with host Elaine Starling
“Why 5% Succeed – Insights with Linda Popky”. Video file: 35 mins.
February 2, 2015
Linda Popky wrote an article for Lioness Magazine
“When You’re The Only One: How To Leverage Being The Only Woman In A Room Of Entrepreneurs To Create Your Own Success”.
January 23, 2015
Marketing Above the Noise was featured in Publishers Weekly
“Spring 2015 Announcements”.
