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December 15, 2018
“Cut Through the Noise: Traditional vs. Digital Marketing Part I” by Carie Ferg, Manta Contributor, Midlands Directory. Linda Popky is quoted: “I believe that although many things have changed about marketing in recent years, in another sense nothing has changed at all.”
December 1, 2018
SAC® Press Release:
“Successful Businesses Leverage Culture to Get Results” – Linda observes that brands don’t create cultures – they reflect culture that already exists.
November 8, 2018
“It’s All About the Message: Lessons from This Week’s Midterm Elections” – Linda Popky analyzes the mid-term election results on Commpro.
October 1, 2018
SAC® Press Release:
“Never An Afterthought: Pricing Is Strategic to Business Success” – Linda Popky advises to know your customers and price accordingly.
September 19, 2018
“The 3 Biggest Mistakes CEOs Make With Their Personal Brand (and How to Turn Those Mistakes Around)” by Jeffrey Hayzlett on Entrepreneur. Linda Popky recommends that CEOs use situations as they arise to reinforce their brand.
August 1, 2018
SAC® Press Release:
“Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses” – Linda Popky recommends treating customers well and they will stay with their established suppliers.
July 26, 2018
Podcast:
“We Built This City” – Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, “Don’t ever listen to somebody who tells you you can’t do something.”
June 29, 2018
“Friction for Startups is a Necessity: Five Rules to Transform Heat into Profit” on C-Suite Network – Linda discusses Five FrictionFactor(tm) Rules for Startups.
June 1, 2018
SAC® Press Release:
“Strong Economy Creates Long-Term Growth Opportunities for Smart Businesses” – Linda Popky recommends marketing when business is good because people like to be associated with a winner.
April 11, 2018
SAC® Press Release:
“Consulting Society Announces Leadership Change, Expanded Offerings” – Lisa Anderson and Linda Popky are the new Executive Directors; expanded programs are available.
April 2, 2018
SAC® Press Release:
“Good Business Practices Best Way to Manage in a #MeToo Environment” – Linda discusses how image and brand are damaged by bad behavior.
February 1, 2018
SAC® Press Release:
“Future AI Technology Neither Panacea Nor Threat” – Linda talks about how technological advances need to be used appropriately by businesses and government.
