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December 10, 2020
“Hindsight is 2020: Putting the year in perspective” on MULTI BRIEFS: EXCLUSIVE – Linda asks what have we learned from this year?
December 8, 2020
“The cure for pandemic fatigue in your organization” on MULTI BRIEFS: EXCLUSIVE – Linda discusses how to keep your organization on track during these times.
December 1, 2020
SAC® Press Release:
“Feed Their Needs: Put Customers First for Rapid Growth Next Year” Linda recommends to find an unmet need and fill it.
November 3, 2020
“Putting on the best virtual conference — Part 2: Learning to be more virtually perfect” on MULTI BRIEFS: EXCLUSIVE – Linda discusses the key learnings from holding a virtual conference.
November 2, 2020
“Putting on the best virtual conference — Part 1: A successful pandemic pivot” on MULTI BRIEFS: EXCLUSIVE – Linda discusses the steps on how to put on a virtual conference.
October 5, 2020
“Clear as muck: When the only thing that’s certain is more uncertainty” on MULTI BRIEFS: EXCLUSIVE – Linda discusses how to keep going in today’s challenging world.
October 1, 2020
SAC® Press Release:
“Increased Customer Focus Will Help Business Thrive in 2021” Linda recommends focusing on what matters to customers now.
September 30, 2020
“Avoiding the cardinal sin of communication” on MULTI BRIEFS: EXCLUSIVE – Linda discusses how to avoid turning off your target audiences with your communications.
September 3, 2020
“How to use LinkedIn more effectively for actual connections” on MULTI BRIEFS: EXCLUSIVE – Linda discusses tips on how to avoid soliciting connection requests.
August 31, 2020
“Mind your mindset to drive your association forward” on MULTI BRIEFS: EXCLUSIVE – Linda discusses how a different mindset can help your organization.
August 3, 2020
“Getting grounded: Implications for business” on MULTI BRIEFS: EXCLUSIVE – Linda discusses how to be effective in business during these difficult times.
August 1, 2020
SAC® Press Release:
“Diversification Now is Both Doable and Desirable” Linda discusses repackaging existing offerings to a more diverse customer base.
July 27, 2020
“It’s fix it time: Making downtime work for associations” on MULTI BRIEFS: EXCLUSIVE – Linda discusses fix-it repairs for associations during the pandemic.
July 7, 2020
“How your business can take advantage of shifting content preferences during the pandemic” on MULTI BRIEFS: EXCLUSIVE – Linda discusses how to get your story out to your key audiences.
June 22, 2020
“Avoiding costly online mistakes: Why the internet is enduring, not endearing” on MULTI BRIEFS: EXCLUSIVE – Linda discusses how to survive in the all-seeing Internet world.
June 1, 2020
“Preventing hate crimes: If you see something, say something” on MULTI BRIEFS: EXCLUSIVE – Linda discusses the increase in hate crimes over the last three years and what you can do about it.
June 1, 2020
SAC® Press Release:
“How to Triumph and Grow in this Uncertain Time” Linda talks about how good marketing and business strategy remain the same through these difficult times.
May 27, 2020
“The new normal may be anything but” on MULTI BRIEFS: EXCLUSIVE – Linda discusses how to live and work in this new world.
May 26, 2020
“Advancing Your Consulting Business During Times of Crisis”
In this Craft of Consulting podcast, Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. They also talk about all the things that consultants could and should be doing during the current crisis to help clients and to keep their own businesses going.
May 2020
“Zig While Others Zag” on C-Suite Network – Linda talks about finding opportunities during the pandemic and the importance of writing a book to strategically build your brand.
April 23, 2020
“Making Up for Lost Time” on MULTI BRIEFS: EXCLUSIVE – Linda discusses ideas for businesses to do during the COVID-19 lockdown.
April 14, 2020
“The danger in believing it ‘won’t happen here’” on MULTI BRIEFS: EXCLUSIVE – Linda discusses preparedness in times of crisis.
April 6, 2020
SAC® Press Release:
“Successfully Navigating the COVID-19 Crisis Requires Action Now” Leading consultants’ advice available in new free eBook. Linda offers advice on how to cement relationships with your best customers.
March 22, 2020
“Now More Than Ever: Whom You Associate With Matters” on Alan Weiss’s Guest Column – Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).
February 1, 2020
SAC® Press Release:
“Careful Preparation Helps Drive Success in New and Emerging Markets” – Linda recommends using what you know to expand outward.