Just a Moment for Marketing: What You Measure is What You Get

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Just a Moment for Marketing: What You Measure is What You Get

Posted on September 24, 2012 by Leverage2Market

Linda Popky advises: Web marketing makes it really easy to measure site metrics, clicks, number of twitter followers, Facebook likes, etc. But are those really the rights things to be measuring?

Be careful when you choose goals and metrics. You may actually get what you are measuring. And, you may achieve your target but not reach your business goals.

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