Leveraging Social Media in Global Launches

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Leveraging Social Media in Global Launches

Posted on September 2, 2010 by Leverage2Market

Karina Jensen
Global Minds Network
www.globalmindsnetwork.com

In this podcast, Linda Popky interviews Karina Jensen, international management consultant and change facilitator, about her recent research into the adoption of social media in product launch efforts around the world. Karina, who discusses some of the key learnings about how global organizations differ in their use of new media tools and technologies and what we can learn from their experiences.

View this podcast.

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