Mapping Content to the Buyer’s Cycle: Best Practices for Content Marketing

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Mapping Content to the Buyer’s Cycle: Best Practices for Content Marketing

Posted on March 1, 2010 by Leverage2Market

John Assalian

John Assalian

Join us for this month’s NorCal BMA Marketing Strategy Roundtable, featuring John Assalian, CEO of Viewstream, on Tuesday morning March 23 at 8am.

John will discuss how content marketing can be used to attract, acquire, and engage a clearly defined and understood target audience–with the objective of driving profitable customer action. You’ll learn about content options available today, tips and tricks to ensure your content is prospect/customer-ready and how to use social media as a promotional channel.

Roundtables are held at Scott’s Seafood in Palo Alto.

Register now.

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