Adrian Ott
Join us for the next NorCal BMA Marketing Strategy Roundtable when Adrian Ott, author of the soon-to-be-released book, The 24-Hour Customer (HarperCollins, August 2010) will share research about how to use the new rules of time and attention to gain market leadership in today’s connected economy.
You’ll learn:
- How combining limited time, attention and sticky technologies creates competitive advantage
- How much time executives spend in the buying process
- Case Studies: How successful companies such as Symantec and J&J have changed the game  through time and attention-centric methods
- Key triggers that engage buyers today
Date/Time:
Tuesday, June 29th
8:00 a.m. to 9:30 a.m.
Location:
Scott’s Seafood Restaurant and Grill
855 El Camino Real
Town and Country Shopping Center
(Embarcadero and El Camino)
Palo Alto, CA 94301
