Optimizing Marketing Collateral in a Web 2.0 World: Insights from Eccolo Media’s B2B Technology Collateral Survey

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Optimizing Marketing Collateral in a Web 2.0 World: Insights from Eccolo Media’s B2B Technology Collateral Survey

Posted on April 28, 2010 by Leverage2Market

Lorie LoeLorie Loe

Ever wonder how your marketing collateral is perceived by the technology purchasers you want to target? Would you like to make your collateral stand out in a Web 2.0 world?

Join us for the next NorCal BMA Marketing Strategy Roundtable when Lorie Loe, president of Eccolo Media, will present findings from the Eccolo Media 2009 B2B Technology Collateral Survey, in which technology buyers were asked when and how they consumed marketing collateral, what made it influential on the sales process, and which collateral types they preferred. Learn how to make your collateral stand out in a Web 2.0 world.

We meet at Scott’s Seafood in Palo Alto on Tuesday, May 25th at 8am. Reservations are strongly recommended.

More information.

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