How We Help Clients
Our clients need to get the most return possible from their limited marketing investments. By leveraging their marketing dollars effectively and efficiently, they can provide the marketing and business results required to grow their businesses and meet management expectations.
Typical results for our clients include:
- Improved marketing capability and productivity
- Enhanced marketing presence
- Significantly improved response to marketing programs
- Shorter time to market
- Increased employee satisfaction/retention
- Upgraded corporate image
- Successful entrance to new markets
- Greater corporate visibility through increased press coverage
- More effective channel partner relationships
Read case studies about our clients.
Our Services
We work closely with our clients to understand their current situation and underlying business needs, as well as to articulate the objectives and desired outcomes for our work. Together, we outline the value clients should expect from working with us and the metrics they can use to evaluate the success of our programs.
Projects we have completed for clients include:
Strategy
- Market planning and strategy
- Brand strategy
- Business plan development
- Market and industry development programs
- New market entry programs
- Market sizing
- Naming strategy
- Communications strategy
- Marketing activity review and assessments
- Channel strategy
- Launch strategy
- Third party partner programs
- Mentoring
Advertising / Media Strategy
- Media strategy development
- Sports marketing and sponsorship negotiation
- Search marketing
- Digital media, including Google Adwords
- Offline media (Print, TV, radio, etc)
- Competitive analyses
- Presentation development
- B2B and B2C strategy development
- Target analysis and development
- Plan development and execution
- Plan stewardship
- Plan analysis
Team Readiness
- Skills assessment
- Competency profiles development
- Needs assessment
- Curriculum planning and review
- Course content review
- Organizational structure and development
- Customized learning and development programs
- Individual and team development programs
Branding and Messaging
- Brand launch and implementation
- Rebranding strategy
- Corporate and product positioning
- Online reputation management
- Collateral architecture
- Website development
- Social media strategy and integration
- Public relations strategy and programs
- Message development
- Thought leadership programs
- Corporate identity
- Article development
Sales Support
- Sales and channel communications
- Sales support & training programs
- Sales tool development
- Sales meeting strategy
- Channel partner strategy & programs
- Interactive multimedia demos
- Customer success stories and case studies
- eNewsletters
Analysis
- Market research
- Market sizing
- Benchmarking
- ROI analysis
- Surveys and assessment
- Metric development
Other Projects
- Facilitation
- Focus groups
- Coaching
- Training delivery
- Presentation development and review
- Program management
- Budget planning and analysis
