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Tag Archives: Altimeter Group
Charlene Li Founder & CEO, Altimeter Group www.charleneli.com Charlene Li founder and CEO of Altimeter Group, is the author of five books, including the New York Times bestseller, Open Leadership, and the co-author of the critically acclimated book, Groundswell. Her … Continue reading
Posted in Podcasts
Tagged Altimeter Group, Charlene Li, digital transformation, Engaged Leader, Groundswell, Linda Popky, marketing thought leadership, Open Leadership
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How Social Technology Changes the Way You Lead: Roundtable with Charlene Li
Charlene Li, Altimeter You know about Facebook and you’ve dabbled with blogs or Twitter, but haven’t yet taken the deep plunge and dove in with your customers. You’re not alone—many business leaders avoid social technologies because they demand that you … Continue reading
Posted in Marketing Strategy
Tagged Altimeter Group, Groundswell Charlene Li, Linda Popky, marketing and leadership, marketing strategy roundtable, NorCAL BMA, Open Leadership, social technologies
Comments Off on How Social Technology Changes the Way You Lead: Roundtable with Charlene Li