What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign upMarketing Above the Noise
Tag Archives: Apple
Top of Mind Thursday – July 7, 2022: Phone Home
Today is the 15th birthday of the iPhone. Whether you use an iPhone or an Android, Apple’s introduction of this new technology changed the way we all interact with the world. Before iPhones, cell phones were, well, just phones. Now, … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Apple, Apple iPad, Linda Popky, technology
Comments Off on Top of Mind Thursday – July 7, 2022: Phone Home
Top of Mind Thursday July 9, 2020: Channeling Differentiation
This appears to be the time to launch new entertainment networks. In the last six months, we’ve seen the launch of Apple+, Disney+, HBO Max, and Peacock. This is in addition to Netflix, Amazon, Hulu, and … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged amazon, Apple, Disney, entertainment network, HBO Max, Hulu, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Netflix, Peacock, Top of Mind Thursday
Comments Off on Top of Mind Thursday July 9, 2020: Channeling Differentiation
Top of Mind Thursday June 29, 2017: iPhone, Therefore I Am
It was ten years ago today that Apple released a product that would change the lives of hundreds of millions of people worldwide. The first iPhone began shipping in the US on June 29 2007. It combined the music features … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Apple, iPhone, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Steve Jobs, Top of Mind Thursday
Comments Off on Top of Mind Thursday June 29, 2017: iPhone, Therefore I Am
Apples and Oranges: JCP learns the hard way
The more things change, the more they stay the same. Anticipate how major changes will affect and possibly alienate your loyal customer base.
Continue reading
Posted in Hall of Shame
Tagged Apple, branding, JC Penney, JCP, retail, Ron Johnson
Comments Off on Apples and Oranges: JCP learns the hard way