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Tag Archives: brand equity
Cutting Off Your Hand to Spite Your Face: What on Earth is the NFL up to?
Is it really worth it to destroy brand equity with substitutes that are unqualified and incompetent?
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Posted in Hall of Shame, Sports
Tagged brand equity, customer satisfaction, employee satisfaction, Green Bay Packers, NFL, replacement refs, San Francisco Giants, Seattle Seahawks
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Viral is Not a Strategy: Successfully Transforming Tech Content for Today’s Audiences
Karla Lacey How does a tech company capitalize on current trends in communication and social media AND maintain brand equity? How do you take traditional content aimed at a technical audience and make it work in today’s environment? How do … Continue reading
Posted in Marketing Strategy
Tagged brand equity, Cisco, Karla Lacey, Linda Popky, marketing strategy, NorCal Business Marketing Association, social media, technical audiences, viral marketing
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