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Tag Archives: branding
Top of Mind Thursday August 1, 2013: A Rose By Any Other Name
I’m often asked how important it really is to have a strong brand. Isn’t it enough to have a great product or service? Here’s a real-life example of the power of brand. J.K. Rowling, noted author of the Harry Potter … Continue reading
Posted in Top of Mind Thursday Memo
Tagged brand, branding, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday
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Apples and Oranges: JCP learns the hard way
The more things change, the more they stay the same. Anticipate how major changes will affect and possibly alienate your loyal customer base.
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Posted in Hall of Shame
Tagged Apple, branding, JC Penney, JCP, retail, Ron Johnson
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Just a Moment for Marketing: Build Your Core
Linda advises: Build your brand from the inside out.
Posted in Best Practices, Branding, Marketing Strategy, Marketing Success
Tagged Bay Area, brand, branding, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker, strategy
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A New B2B Approach to Brand: Learnings from Lithium
B2B marketing doesn’t have to be boring: Lose the snooze.
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Posted in Branding
Tagged B2B marketing, branding, Katy Keim, Linda Popky, Lithium Technologies, marketing strategy, NorCAL BMA, social media
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