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Tag Archives: Business Marketing Association
Influencing the Enterprise: Driving Strategic Impact Through Marketing
Lynn Hunsaker, Clear Action Marketing’s direct access to the market makes it a natural nerve center for the corporation, to characterize the growth opportunities and communicate to the other functional areas what it will take to realize those market gains. Yet … Continue reading
Mobile: The Next Big Move in Marketing
Mario Tapia Mobile is opening up new channels as a new medium for marketing, online reputation monitoring, and are also adding an intimate dimension. Mobile devices are not only with the audience everywhere they go, they also allow campaigns to be … Continue reading
Where B2B Marketing is Going in Silicon Valley
Join us for the latest episode of MarketingThoughtLeadership.com where Josef Chervenka, president of the Northern California Chapter of the Business Marketing Association, discussed the new direction for the organization and explains how BMA provides value to business-to-business focused marketers. Listen … Continue reading
New Rules for Winning Today’s Time-Starved, Always-Connected 24-Hour Customer
Adrian Ott Join us for the next NorCal BMA Marketing Strategy Roundtable when Adrian Ott, author of the soon-to-be-released book, The 24-Hour Customer (HarperCollins, August 2010) will share research about how to use the new rules of time and attention … Continue reading