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Tag Archives: California
Top of Mind Thursday September 14, 2017: Emergency Response
In the last two weeks, we marked the 16th anniversary of the 9/11 terrorist attacks and the 12th anniversary of Hurricane Katrina, which caused devastating flooding and damage in the New Orleans area. We also saw two extremely powerful hurricanes … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged California, disaster, emergency response, equifax, flooding, Florida, hurricane, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday
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Top of Mind Thursday February 16, 2017: A Wet and Wild Ride
The emergency spillways at California’s Oroville Dam sat empty and unused for nearly 50 years, seeming almost like an afterthought. Until this week, when they became critical. Record rainfall in Northern California caused water levels in the dam, the highest … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged California, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Oroville, Oroville Dam, Top of Mind Thursday
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Top of Mind Thursday December 8, 2016: Ghosts Rising
Last Friday evening, a fire in a warehouse-turned-artist loft/living space-turned-popup-musical-venue tragically took the lives of 36 people in Oakland, CA. Many firefighters and first responders said the aftermath of the Ghost Ship fire was the worst situation they’d ever seen. … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged California, Ghost Ship, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Oakland, Top of Mind Thursday
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Can California Be Bought? The Auction Closes in 2 Weeks
Two weeks from today, voters in California will elect a new governor. This comes not a moment too soon for most of us—as we struggle with yet another extended budget impasses in the state legislature, as well as the high … Continue reading
Posted in Current Affairs
Tagged advertising, California, eBay, elections, governor, Jerry Brown, leadership, Meg Whitman, winning the auction
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