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Tag Archives: Continental Airlines
The United and Continental Merger: The Real Reason Bigger and Badder isn’t Necessarily Better
United Airlines lost track of their target market. Or, more specifically, they focused on where the market *used* to be, as opposed to where it is now. And we as passengers are feeling the pain as a result.
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Posted in Marketing Strategy
Tagged business travelers, Continental Airlines, customer service, Delta, frequent fliers, JetBlue, merger, profitability, Singapore, Southwest, United Airlines, Virgin
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