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Tag Archives: COVID
Top of Mind Thursday : June 3, 2021 – Beating the Odds
In a desperate attempt to get reluctant Americans vaccinated against COVID-19, many locales are creating cash and merchandise prizes to incentivize the holdouts. This runs the gamut from free food and beer to vacations, cars, and even guns. In California, … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged COVID, incentivize vaccination, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday, vaccinations, vaccine
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Top of Mind Thursday, May 20, 2021: Clear as Mud
This week, the CDC issued new guidelines for mask wearing, given that more people are vaccinated against COVID-19 and infection/hospitalization rates are down significantly. This sounds like a good thing. Clarifying when masks are and are not needed should be … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged COVID, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, mask requirements, masks, Top of Mind Thursday, vaccinations
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Top of Mind Thursday, April 29, 2021: A Call to Arms–Both of Them
The COVID pandemic is now wreaking havoc on countries like India, where the infection spread and ensuing illness and death are out of control. Here in the US, we appear to be moving in the other direction. Infection and hospitalization … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged COVID, immunization, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday
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Top of Mind Thursday, April 1, 2021: Where Fools Fear to Tread
It’s April Fool’s Day today! In any other year, I could try to prank you by making a strange claim and see if you’d believe me. But this year has been so strange, it already feels like an April Fool’s … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged april fool's day, Asian, Atlanta, Boulder, COVID, George Floyd, insurrection, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, masks, Minneapolis, Top of Mind Thursday, US Capitol
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