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Tag Archives: crises management
From Tylenol to Toyota..Lessons in How to Handle Trouble
For years, marketers have used the case study of the 1982 Tylenol poisoning crisis as a textbook example of how to handle a product crisis. Within days of finding that Extra Strength Tylenol had been tampered with, causing 7 deaths … Continue reading
Posted in Marketing Strategy
Tagged crises management, recall, sudden acceleration, tainted product, Toyota, Tylenol
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