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Tag Archives: Crossing the Chasm
Time for a New Approach to Helping Customers
Adrian’s book has the potential to do for time what Geoffrey Moore did for the technology adoption life cycle–provide powerful new customer insights that transform the way companies do business.
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Posted in Customer Interactions
Tagged 24 hour customer, Adrian Ott, Consulting Magazine, Crossing the Chasm, Geoffrey Moore, NorCAL BMA, Regis McKenna, strategy, time-ographics
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