What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: customer loyalty
Top of Mind Thursday – April 27, 2023: Above and Beyond
This week, household retailer Bed, Bath & Beyond filed for bankruptcy. This was not unexpected, as the company had been fighting declining sales and limited financing for several years. Less inventory in the stores led to fewer sales, which in … Continue reading
Top of Mind Thursday – November 4, 2022: Two Sides of the Same Pill
Yesterday, when I walked into my local CVS to pick up a prescription, I found 7 people in line in front of me. Immediately, my blood pressure went up. How long would this process take? How much time would I … Continue reading
Not Quite the Right Mix: Kitchen Aid doesn’t serve up the recipe we’re looking for
Do you wait for a customer to call and tell you about a problem you already know exists? Or do you proactively contact them to let them know you’ll be taking care of a potential situation before it has the opportunity to cause a problem?
Continue reading
Why is It So Hard to Be a “Preferred Customer?”
Not sure what customers prefer? Here’s a novel approach. Ask them.
Continue reading