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Tag Archives: Hersheys
Trading Down Has Companies Looking Up
An article in yesterday’s San Jose Mercury News entitled “In Recession consumers turn to small indulgences,” reinforces what I’ve been telling clients and students for months: First, there are companies who are doing well in this gloomy economy, such as … Continue reading
Posted in Marketing Strategy
Tagged Dollar Tree, Hersheys, Kraft, market opportunity, McDonalds, moving up, Taco Bell, trading down, Wal-Mart
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