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Tag Archives: Leverage2Market Associates
Top of Mind Thursday December 26, 2019: Building a Better World
We’re rapidly approaching the end of the year. Hard to believe, but it’s also the end of the second decade of the 21st century. How did that happen? Seems like it was just yesterday when tech … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged 2020, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, New year, Top of Mind Thursday
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Top of Mind Thursday December 19, 2019: When The Very Best Isn’t Enough
For 75 years, the Hallmark Company has used the marketing slogan, “When you care enough to send the very best.” Last week, we found out that you can’t send the very best if you’re not representing … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged gay, Hallmark, Hallmark Channel, homosecual, lesbian, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, same sex marriage, Top of Mind Thursday
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Top of Mind Thursday December 12, 2019: Spin Cycle
The Internet has gone crazy over a holiday ad from exercise company Peloton. A husband gives his (already fit) wife a Peloton bike as a holiday gift, then follows her story as she uses it to … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged advertising, exercise bike, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Nike, Peloton, Top of Mind Thursday
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Top of Mind Thursday December 5, 2019: Play it Again Sam
This morning, I got an email message from Spotify telling me they’d compiled a list of all the music I’d listened to this past year–by artist, genre, even by season of the year. Of course, I … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Faebook, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, music, Spotify, Top of Mind Thursday
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