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Tag Archives: Leverage2Market Associates
Top of Mind Thursday April 11, 2019: Why Are You Memorable?
People remember us for many reasons. Sometimes it’s because we did something unusual or outstanding. Other times it’s because of something we did poorly or not at all. I’m in Washington, DC this week with 120 … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Alan Weiss, Budget Rentacar, Leverage2Market, Leverage2Market Associates, Linda Popky, Lou Heckler, marketing, marketing strategy, marketing success, Marriott, Million Dollar Consulting Convention, Top of Mind Thursday
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Top of Mind Thursday April 4, 2019: Turbulent Skies for Boeing
It now appears that last month’s Ethiopian Air crash of a Boeing 737 MAX8 may have been caused by the same issue that downed a Lion Air plane less than six months earlier. Flying is still … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged airplane, Boeing, Boeing 737, Ethiopia, Leverage2Market, Leverage2Market Associates, Linda Popky, Lion Air plane, marketing, marketing strategy, marketing success, Top of Mind Thursday
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Top of Mind Thursday March 7, 2019: What Part of This is Not Clear?
Picture this. You make a reservation for a rental car on a Hawaiian island from a major car rental firm. When you arrive on time at the rental car area, you wait not one but two full hours to get … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Budget, Hawaii, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, rental car, Top of Mind Thursday
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Top of Mind Thursday February 28, 2018: Fixing What’s Not Working
I’m occasionally asked by a client to help them fix something that’s not working–they aren’t meeting their goals, can we figure out why? Business isn’t where it should be–is there something Marketing can do to help? … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday
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