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Tag Archives: Leverage2Market Associates
Top of Mind Thursday January 24, 2018: Shut Down But Not Out
The partial shutdown of the US government is now on day 34, with 800,000 employees still not getting their paychecks. TSA agents and air traffic controllers are calling in sick. The FBI, Secret Services and IRS are all cutting back … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged government shutdown, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday, TSA
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Top of Mind Thursday January 17, 2018: The Best a Brand Can Get
Gillette, the 117 year old producer of razors and shaving supplies, startled audiences this week with a new ad celebrating the 30th anniversary of their slogan “The Best a Man Can Get.” The new web ad, called “The Best a … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Dollar Shave Club, Gillette, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, razor, The Best a Man Can Be, Top of Mind Thursday
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Top of Mind Thursday January 10, 2018: Come Fly Away
Herb Kelleher, the founder of Southwest Airlines, passed away last week at the age of 87. Though he had passed on the mantle of active leadership over 10 years ago, he remained involved with the company until his death. In … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Herb Kelleher, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Southwest Airlines, Top of Mind Thursday
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Top of Mind Thursday January 3, 2018: Letting Go
We’ve all seen it happen: People stake out a strong position and get so tied up in what they’ve publicly said that they can’t consider better alternatives. It’s human nature. We do this in our personal lives and in professional … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged government shutdown, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, shutdown, Top of Mind Thursday
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