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Tag Archives: Leverage2Market Associates
Top of Mind Thursday May 10, 2018: Sorry for All the Apologies
While watching the NBA Playoffs this week, I saw two ads in a row that were dedicatsed to apologies. The first, from Facebook, told us we should go back to the early days when people went to the site to … Continue reading
Top of Mind Thursday April 26, 2018: Please Love Me Less Often
As marketers, we think we know what our customers want from us–and it obviously must be more attention. Why else would businesses send us email updates on a daily basis? Or mail us sales material for products or promotions we’ve … Continue reading
Top of Mind Thursday April 19, 2018: Nerves of Steel
On Tuesday, a Southwest Airlines jet lost an engine on a flight from New York to Dallas. The resulting explosion shattered a window, depressurizing the plane, and hurling shrapnel towards a passenger who later died from her injuries. But the … Continue reading
Top of Mind Thursday April 12, 2018: Enduring, Not Endearing
Facebook CEO Mark Zuckerberg spent two days this week testifying before Congress, in the wake of the discovery that as many as 87 million Facebook users may have had their personal data compromised. The hearings themselves shed little light on … Continue reading