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Tag Archives: Leverage2Market Associates
Top of Mind Thursday May 11, 2017: No Laughing Matter?
If nothing else, many actions of the Trump administration have provided plenty of fodder for late-night talk show hosts and other comedians. The recent United Airlines customer-dragging incident has gotten its fair share of attention as well. Some people are … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged laughter, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday
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Top of Mind Thursday May 4, 2017: May the Fourth Be With You
Today is Star Wars Day…the day when we can legitimately say, “May the Fourth be with you.” Hard to believe, but it’s been 40 years since the first installment of Star Wars graced the silver screen. And yet a generation … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday
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Top of Mind Thursday April 27, 2017: The Power of the Backstory
This week I’m in Chicago attending the Million Dollar Consulting Convention, produced by consulting guru Alan Weiss. Today’s speaker, positioning expert Mark Levy, asked the audience to think about their backstory–the narrative that explains why you were born to do … Continue reading
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Tagged backstory, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, million dollar consultant, Top of Mind Thursday
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Top of Mind Thursday April 20, 2017: A Long, Long Run
On Monday, 70-year-old Kathrine Switzer completed the Boston Marathon–50 years after she became the first female runner to officially do so. In 1967, Switzer registered using her initials, which means it wasn’t until she started to run that race officials … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday
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