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Tag Archives: Leverage2Market Associates
Top of Mind Thursday November 19, 2015: Tackling Terror
Last Friday, the world was stunned by a series of synchronized terror attacks throughout Paris. A soccer stadium, a music hall, restaurants, and cafes were all attacked in quick succession. The human toll in terms of death and injuries is … Continue reading
Posted in Top of Mind Thursday Memo
Tagged Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Paris, terrorists, Top of Mind Thursday
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Top of Mind Thursday November 12, 2015: Brewing Controversy
Starbuck’s release of their annual red holiday cup has caused quite a stir in some circles–not for what’s on the cup but for what’s NOT there. This year the coffee chain’s holiday cups don’t have any specific wording or images–they’re … Continue reading
Posted in Top of Mind Thursday Memo
Tagged Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday
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Top of Mind Thursday November 5, 2015: On a First Name Basis
On Tuesday, I heard Oprah speak at a conference in San Jose. Yesterday, I was at a reception for Hillary. I don’t have to tell you their last names–you know who they are. Just like Madonna and Sting in the … Continue reading
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Tagged Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday
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Top of Mind Thursday October 29, 2015: Standing Out by Getting Out
Recreational retailer REI just did something totally outrageous–they cancelled Black Friday, traditionally the biggest shopping day of the holiday season. This week REI announced that they will be closed on the day after Thanksgiving. As a specialist in products for … Continue reading
Posted in Top of Mind Thursday Memo
Tagged black friday, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, REI, Top of Mind Thursday
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