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Tag Archives: Leverage2Market Associates
Top of Mind Thursday June 4, 2015: Hanging up on Customers
According to the Wall Street Journal, several leading U.S. companies are planning to do away with their voicemail systems in an effort to save money, since most of their employees don’t listen to their voicemail messages anyway. Customers of those … Continue reading
Top of Mind Thursday May 28, 2015: Penalty Kicks Abound
FIFA, the international governing body for professional soccer, was just hit hard with multiple indictments for corruption by the U.S. government, and it looks like the scandal will extend way into overtime. What’s worse is that the response of the … Continue reading
Top of Mind Thursday May 21, 2015: Getting Back on Track
Last week’s Amtrak derailment in Philadelphia was a horrible tragedy, killing 8 people and injuring hundreds more. Amtrak CEO Joe Boardman’s communications to the public, however, have been stellar examples of how to effectively respond to a crisis. Boardman reached … Continue reading
Top of Mind Thursday May 14, 2015: Gone to the Dogs
Mocha, my Siberian Husky, wound up wearing “the cone of shame” this week because he scratched at a spot on his back until it was raw. The problem was the cone didn’t stop him from scratching the same spot with … Continue reading