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Tag Archives: Leverage2Market
Just a Moment for Marketing: Surviving a Brand Attack
Linda advises: Be open, be transparent and don’t be on the defensive.
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, brand, brand attack, brand strategy, brands, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker
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Top of Mind Thursday October 18, 2018: Final Sale–No Returns Accepted
On Monday, Sears Holdings, the iconic brand that started as a mail-order firm in 1893 and at one time had annual revenue of over $100 billion, declared bankruptcy. This was no surprise. The retail chain, which was combined with Kmart … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Leverage2Market, Leverage2Market Associates, Linda Popky, mail order, marketing, marketing strategy, marketing success, Sears, Sears Holdings, Top of Mind Thursday
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Top of Mind Thursday October 11, 2018: Waiting For the Storm
The rash of severe weather events continued this week with Hurricane Michael, the strongest storm to hit the Florida panhandle. This comes on the heels of Hurricane Florence, which battered the Carolinas just a few weeks ago. I’ve lived through … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Florida, hurricane, Hurricane Florence, Hurricane Michael, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Red Cross, Top of Mind Thursday
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Just a Moment for Marketing: The World at Your Finger Tips
Linda advises: Aim high and achieve more.
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, brand strategy, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker
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