Tag Archives: Leverage2Market

Top of Mind Thursday September 13 2018: Come Together Right Now, Over Me

On Tuesday, we marked the 17th anniversary of the 9/11 terrorist attack, which killed nearly 3000 Americans. Next week, we mark the one year anniversary of Hurricane Maria, which killed nearly as many people in Puerto Rico. Each of these … Continue reading

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Just a Moment for Marketing: Play It Again Sam

Linda says: Your audience needs repetition to hear your message.

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Top of Mind Thursday September 6, 2018: They Just Did It

This week, Nike celebrated the 30th anniversary of their “Just Do It” advertising campaign by launching an ad featuring former NFL quarterback Colin Kaepernick, who started the practice of kneeling during the playing of the national anthem at NFL games. … Continue reading

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Top of Mind Thursday August 30, 2018: The Maverick and the Dreamer

Last week, we lost one of the most influential statesmen of our generation, John McCain–a man of integrity and determination who was admired by people on both sides of the political aisle. A Vietnam War POW, who served in the … Continue reading

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