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Tag Archives: Leverage2Market
Top of Mind Thursday June 28, 2018: Driving Change
It was nearly 10 months ago that Dara Khosrowshahi accepted the position of CEO at troubled ride share company Uber. The former CEO of Expedia, he was relatively unknown and the issues at his new job seemed quite large: ongoing … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Dara Khosrowshahi, Expedia, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday, Uber
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Just a Moment for Marketing: Friction Point: From Success to Stagnation
Don’t lose your company’s edge. Encourage constructive friction.
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, brand strategy, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker
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Top of Mind Thursday June 21, 2018: Cries in the Night
The sounds of children crying out for their parents were heart wrenching. So much so, that people on all sides of the political spectrum have called for a halt to the new US policy of separating children from their families … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged child separation, immigration, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday
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Just a Moment for Marketing: Mocha on Marketing: It Doesn’t Smell Right
LInda observes: If it doesn’t smell right, it just isn’t right.
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, brand strategy, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker
Comments Off on Just a Moment for Marketing: Mocha on Marketing: It Doesn’t Smell Right