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Tag Archives: Lilia Shirman
Customer Relevance: Why Use Case-Driven Value Matters to Marketing
Lilia Shirman In the latest episode of Marketing Thought Leadership, Lilia Shirman of The Shirman Group talks about use case-driven value and why it’s so important for Marketing. Lilia tells us why Marketing organizations should be focusing on customer relevance, … Continue reading
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Tagged customer relevance, Lilia Shirman, Linda Popky use case driven value, marketing, marketing thought leadership
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