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Tag Archives: Linda Popky
Top of Mind Thursday, April 1, 2021: Where Fools Fear to Tread
It’s April Fool’s Day today! In any other year, I could try to prank you by making a strange claim and see if you’d believe me. But this year has been so strange, it already feels like an April Fool’s … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged april fool's day, Asian, Atlanta, Boulder, COVID, George Floyd, insurrection, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, masks, Minneapolis, Top of Mind Thursday, US Capitol
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Top of Mind Thursday, March 18, 2021: Having a Bad Day
Last night, eight people at three different massage spas were murdered in the Atlanta, GA. Six of the eight victims were Asian; the suspect in custody is White. Supposedly, the killer told police he was trying to fight a sex … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Asians, Atlanta, Georgia, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, massage spa, murder, spa, Top of Mind Thursday
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Top of Mind Thursday, March 11, 2011 : What a Difference a Year Makes
This week, we mark the one year anniversary of the COVID-19 pandemic. Exactly a year ago, we were overcoming the shock of learning a deadly disease was about to ravage not just a few countries, but the entire globe. The … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged COVID, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, pandemic, Top of Mind Thursday
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Who Can You Trust? Building Credibility in an Age of Cynicism
Margot Bloomstein Appropriate, Inc. appropriateinc.com Margot Bloomstein is one of the leading voices in the content strategy industry. She is the author of Content Strategy at Work and the recently released Trustworthy: How the Smartest Brands Beat Cynicism and Bridge … Continue reading
Posted in Marketing Thought Leadership Podcast, Podcasts
Tagged consumer cynicism, content strategy, Linda Popky, Margot Bloomstein, marketing thought leadership, trust gap, trustworthy, vulnerability
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